It does NOT start with the coder. It starts with the coder's manager, and her manager, and his manager, all the way up to the top. If, as a"coder," I was told "coders are responsible for <this type> of test development," and I was given the time to do it, and the credit for hanvig done it, it would get done! So I think it really starts with the CEO of the company with the crappy website. If she wants to run a crappy website company, then it shall be so.