The Tik-Tok Medium tie in is fascinating. But I fail to see your point about the 77 new countries. Why would that affect the demographics and social media tie-ins? I can see that it might flood the platform with issues I'm not interested in due to their foreign-ness. But Medium offers me such a narrow range of articles that I doubt it will affect me. Just like I don't find myself reading very much of the teen-angst authors. A bunch of us Boomers seem to cluster here, with the hard-earned wisdom of our years.